Search Engine Optimisation
Ranking well in search engines is a skill which is as old as the search engines. There is no secrect to ranking well, just very simple and basic rules; matching the site content to the simple algorithms used by the search engines when ranking a page for relevance.
A site which is written well, with content which is relevant to a customer's search terms, will rank well.
Search Engine Friendly Layout
In addition to providing visible content which is optimised to rank well in search engines, the invisible code used to create the page needs to be search engine friendly. Each tag used by the underlying code carries its own meaning for the search engine algorithms. By using the code correctly, a page can rank well for those phrases and terms which make your site relevant for your visitors.
Content and layout work together to ensure maximum optimisation of your site for minimal effort.
To gain a greater understanding of the work and research needed to optimise a site you are invited to read the Beginner's Guide to SEO.
Promoting Your Business
A website is only one of the many methods your business can use to promote itself to current and potential customers. While the Internet is seen by many to be the solution to all the world's problems, keeping the role of the Internet in perspective is necessary for the successful promotion of your business.
It is true that the Internet is the cheapest way to market your business. Costs are minimal: domain name, hosting, writing and maintaining a website. Being listed by search engines and other directories is either free or low cost compared with conventional methods of advertising.
Any advertising will be an expense compared with the cost of the site. There are PPC where you do not pay unless someone clicks on your advert, PPV where you pay every time someone sees your advert regardless of whether or no they click on it and paid links where you pay for your advertisement to appear on another website for a certain period of time.
In addition to the Internet based promotion options, the tried and tested methods using leaflets, referrals, newspaper advertising and Yellow Pages are all successful promotion methods. These should form part of your promotional efforts when finances permit.
Advantage of Optimisation
An optimised site will rank well in the natural results of search engines for hundreds of search terms (not in the sponsored/paid listing which are displayed above and to the right of the natural results).
These natural results cost you no more than the initial cost of the site plus the cost of edits to improve your relevance for your main search terms. This is a one time expense.
Once a site has been optimised it will continue to rank well for many years without any additional work or expense: a very cost effective method of promotion.
SEO - Site Optimisation
Search engine optimisation is available as an add-on service. During the design stage, everything is aimed at making your site accessible to the search engines so that you can rank within your niche market. Written well, even a small site can rank well for local searches.
For all your optimisation needs, please use the contact form.