Search Engine Marketing - SEM

Search Engine Marketing is the visible part of the website. With each page being viewed an average of only 10 seconds from clicking to to clicking away, first impressions are very important. SEM is all about giving your site that 'something' which will encourage your visitor to stop and read.

Using White-Space

The eye can see only so much. If the screen is full, there is no way for the eye to pick out where it should be looking. White-space is used to help the eye navigate the page and find the important content.

Using Colour

The big advantage of the web is that computers are able to display millions of colours. With so many colours to choose from, your site can convey its essence through the choice of colour. In some countries, colours have specific meanings: death, love, anger, authority. What colour conveys the essence and mood of your business?

British colours are red, blue and white. Summer is warm colours. Food is full of all the colours of the rainbow, inviting our tastebuds to feast on that seen by the eye. Red gives a warning and draws our eye to that which is red. Black and white are the colours of death and coldness. Blue is the colour of authority - look at how many uniforms are blue.

What colour will help to sell your business?
 

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